Acqua di Parma is one of Italy's oldest perfume brands. Its original eau de cologne, Colonia, is well-known throughout the world. In the 1950s, the fragrance was a hit with Hollywood stars who discovered the brand. Today, the Italian fragrance has expanded beyond the fragrance industry and is known as an elite high-society perfume house. The company also sells bathrobes, body lotions, and grooming products.